Blinkwashing

In the next installment of Virgin Mobile's Retrain Your Brain campaign we decided to get deeper inside people's minds. 

Blinkwashing is an interactive YouTube experience that contains 25 different videos, each repeating the same script. When the viewer blinks, the player reacts, randomly choosing another video that picks up precisely where the last one left off.

Blinkwash yourself here:

http://www.youtube.com/user/virginmobileusa

 Case Study: 

 

Demo Video:

 

 Made with Jed Grossman, Tim Cairns, Kelly Diaz, Matias Mendez at Mother NY.