Bye Bye Builder

For the past 5 years, the Builder in Clash of Clans has seen his creations get destroyed over and over and over and over again. He finally decides that enough is enough, and it's time for him to leave the game. This campaign celebrated the 5 year anniversary of Clash with a storyline that weaved in an out of the game and the real world. Here's how it went down.


As he left, the Builder took over the Clash of Clans Instagram and posted his travels throughout the month. He was actually removed from the game, and headed out to the real world.

In the game his Builder tasks where taken over by other characters who didn't do a great job. 

Along the way the Builder stopped in various cities to build things for Clash of Clans players.

There was an Facebook AR lense that let people see the Builder working.

Finally after weeks of being out in the real world his friends in the game needed him back.